Tuesday, September 07, 2010
You are here: Keynotes
   

Decision-makers no longer want to be simply “entertained” when they attend industry association meetings.
Today’s conference attendees measure the success of your event in terms of take-home value.
Landy Chase is superb at delivering take-home value to your conference participants. He excels at delivering
highly practical, cutting edge ideas that will dramatically improve bottom-line results. With a superbly polished
combination of humor, stories and content, he creates highly customized keynote sessions that will have your attendees asking:

“When is LANDY coming back?”

 
GENERAL SESSIONS

 Winning on Value vs. Losing on Price
Competing Successfully in a “Me-Too” Marketplace

In this ground-breaking presentation, national sales trainer Landy Chase shares the new demands – and rewards – that are involved in winning sales when faced with a competitor’s lower prices. Your audience will learn:

  • How the customer of today defines “value-added”
  • Why most companies aren’t measuring up
  • Why sales are NEVER lost on “price” 
  • “Power Tools” for communicating your value proposition effectively
  • How to win sales at a higher price – without sacrificing your margins 


Winners or Whiners?
How to Find, Hire and Develop Outstanding Sales People

According to the Pareto Principle, 20% of sales people produce 80% of the business – which means that 80% of all hiring decisions are mistakes. Hiring well is the most important skill that a manager can develop, and Landy Chase will show your attendees how to dramatically improve their hiring skills. Topics covered include:

  • The four talent pools for hiring top sales people
  • How to recruit outstanding talent
  • Power questions for highly effective interviewing
  • How to create an atmosphere of success
  • How to train and compensate the new hire

GENERAL SESSIONS

Results-Focused Leadership
The New Art of Motivating Sales People
 

What does it take to motivate the sales team? Is motivation the responsibility of management, or is it the responsibility of the sales person? What are the leadership skills that get people to perform to their potential? These are questions that your attendees struggle with on a daily basis – and Landy Chase has the answers! Drawing on his work with thousands of sales people over the past twenty years, Landy will show your group:

  • Motivation: whose job is it, anyway?
  • Finding your sales person’s “hot button”
  • The role of income in sales motivation
  • Motivation and goal setting: how to use motivation as a performance tool
  • How to deal professionally and promptly with motivation problems

Order-Takers or Business Partners?
The New Success Secrets of World-Class Sales Teams

Selling, in the traditional sense, is an extinct job occupation. Today’s top performers don’t “sell”- they are business managers who succeed through a combination of industry expertise, leadership, marketing skills, and personal credibility.
 
Drawing on his experience in working with thousands of sales people across the United States, Landy Chase will define, in clear terms, what it takes today to build a world-class sales organization. This keynote presentation will challenge your audience to approach the sales function from the perspective of delivering value to the customer - and delivers a message that will have a profound impact on your attendees. Points covered include:

  • How today’s customer defines the high-value sales professional
  • It’s not what they’re doing, it’s who they’re doing it with
  • Why marketing – not selling – is the key to acquiring new customers
  • Self evaluation: how does your team measure up?
  • Steps to building a world-class sales force

Your keynote speaker is formally recognized as being in the top seven percent of the speaking profession
world-wide by the National Speakers Association, and has maintained a client re-hire rate in excess of
ninety percent over the last fifteen years. After nearly two thousand paid engagements,
his reputation is unmatched for delivering consistently outstanding value.

Your satisfaction is unconditionally guaranteed!
Call (800) 370-8026 or email us at
customersupport@landychase.com

 

“In the last four years, I have never seen any speaker receive unanimous top ranking – but across the board you did! I have passed on my recommendation to the Marketing Annual Conference planners.” Pili Linares, NAA Advertising Director, Newspaper Association of America

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